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MMA Secures Over $1 Million For First-Ever Global Cross Marketing...
July 16, 2012Consortium Partners include Vodafone, Pandora and The Weather Channel July 16, 2012 (New York, NY) — Today, during the MMA's Mobile CEO & CMO Summit in the Dominican Republic, Greg...
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IAB and MMA Issue ‘Mobile Phone Creative Guidelines’ to Reduce Industry...
April 11, 2013New Guidelines Will Simplify Development of Mobile Advertising NEW YORK, NY (April 11, 2013) — In the rapidly evolving mobile marketplace, there is heightened demand for standards and...
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Mobile and Data Capabilities Are Top Priorities for Marketers, According to...
September 24, 2013Survey results uncover marketers’ perceptions about mobile and the competitive advantage that data offers brands New York, NY, 24 September 2013– A joint study issued by the Mobile...
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WARC-MMA – Festival of Media Asia Pacific survey results
February 26, 2014 Brands have a long way to go to overcome mobile strategy disconnect, reveals latest WARC-MMA – Festival of Media Asia Pacific survey‘Skills’ identified as the biggest barrier to...
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